Giuseppe was born in a small town in the province of Foggia, San Giovanni Rotondo. For work reasons he moved to Campania, where he still lives today.

Strongly tied to the memories of his beloved Puglia, Giuseppe decides to open a farm to be able to carry on the family business to which his father has dedicated himself for more than 50 years; in the middle of the Tavoliere delle Puglie, every year 2,400 olive trees are finely selected in order to offer the best extra virgin olive oil.

In order to enrich his knowledge, Giuseppe decides to start his training course in the ONAOO School in 2018 and ended in 2021: after passing the exams of the Advanced Course, Giuseppe obtains the qualification of ONAOO Professional Taster.

In addition to the training activities, Giuseppe participated in the ONAOO Meeting in 2020 and other online tasting activities also organized by the School.

I developed my passion and took my first steps into the extraordinary world of extra virgin olive oil in an olive grove in Sicily many years ago.

This incredible experience led me in 2008 to want to create my own import and wholesale distribution company called ‘Lugano Fine Foods’, whose main goal was, and still is, to bring consumers a new awareness and appreciation for high quality extra-virgin olive oil, but above all by providing informative guidance and training on how to select and taste an extra-virgin olive oil, unlike most other exporters.

My business provides many high-end food and gourmet shops in the greater Toronto area, southern Ontario, Calgary and Vancouver.

As part of my efforts to educate consumers, I regularly collaborate with the Italian Chamber of Commerce and ICE offices in Toronto to promote quality olive oils through food events in collaboration with Italy. I have worked with chefs and wine importers, preparing special tasting evenings involving the pairing of food, extra virgin olive oil and wine.

In addition, I regularly provide advice through demonstrations and training courses held in our flagship partner shops where a wide variety of imported oils are available. I have been in contact with ONAOO since 2013, when I passed the first level course. In 2018, I completed my Level 2 course and became a professional taster.

Professional Taster of ONAOO since 2022.