He has been Senior Brand Manager at Haugen-Gruppen AS, the largest food import company in Norway, with particular attention to the import, sales and marketing of internationally known brands.
Working in the food sector for more than 25 years, in companies such as Nestlé, Mars and Haugen-Gruppen AS.
The interest in olive oil began when he joined Haugen-Gruppen in 2000, with the role of Key Account Manager, with the job of selling olive oil to the main retail chains in Norway. For 15 years he has played the role of brand manager in the retail sector and for 3 years he has been brand manager in the Food Service sector.
He attended a technical course for olive oil tasters in 2015 and immediately afterwards he started his training to become Professional Taster ONAOO 2016. Been participated in International Meetings for “ONAOO tasters” since 2017. He has participated in several olive collections and pressing in Spain, Italy and Greece over the past 12 years, to learn about the different “cultures” in olive oil production (from small producers to large-scale productions) and to understand the differences.
With his knowledge he has been carrying out olive oil tasting with managers of the main chains (both in the Food Service sector and in the retail sector), shop managers, journalists, private sales organizations, and individuals as often as possible, trying to make the Norwegians understand what extra virgin olive oil really is.
Now he runs his own company Lukt, smak og nyt (smell, taste and enjoy) teaching consumers how to select and use extra virgin olive oil as a part time job and hobby.
