Jørgen Lund has been an importer of EVOO in Norway for 15 years and distributes to small deli-shops, supermarkets and the HoReCa-segment.
He offers training/tasting sessions and consulting services in his national market. He has specialized in Italian EVOO and works at present with Liguria, Veneto, Tuscany, Lazio and Sicily.
He had been living and working in Genoa for 3 years since the beginning of 2000 where he picked up the passion for quality EVOO.
To improve his knowledge on the subject, he started his training with ONAOO in 2005 by attending a technical course, in 2013 he became a sommelier of olive oil at ALMA / Parma; in 2017 he becomes a Professional Taster of the ONAOO School of which he regularly attends refresher courses. Jørgen is «Full-time ambassador for quality EVOO», too. He became also an importer of Italian wine and has started Wine Sommelier training in Norway.
OLIVE OIL CULTURE
In recent times, organizations that deal with olive oil tasting training have multiplied. It follows that more and more people graduate as tasters.
On one hand, ONAOO is pleased to have been the initiator of a phenomenon that interests because it creates an “olive culture” that is perceived as a necessity for market and consumers.
Considering our experience, we can say that follow the whole ONAOO path is a distinctive hallmark as well as be enrolled in the INTERNATIONAL REGISTER OF ONAOO PROFESSIONAL TASTERS
This entry opens the door to all the opportunity that the oil world offers to the professional taster and is a real value, not only added, but fundamental, for the definition of an effective and convincing operating profile.