DUYGU OZERSON ELAKDAR
I was born in Ankara in 1978. After graduating from the Faculty of Political Sciences of the University of Ankara, I graduated in Marketing from the Sorbonne University. After working for many years in the fashion sector in Paris, I decided to return to Turkey and to settle in Urla (Smyrna) in 2011, where I got married and had 2 children. With the aim of producing the best olive oil in Urla, I started my training at ONAOO (Italy). After 5 years of training, I obtained the qualification of Professional Taster, and I launched my brand “Hiç Extra Virgin Olive Oil”. “Hiç Edible Olive Forest” is the place where my family and I produce olive oil and it is made up of 60,000 olive trees; this olive grove is the center of our holistic approach where nature, sustainable agriculture and gastronomy meet. In 2018 we opened our restaurant, “Hiç Lokanta ve Tadım Atölyesi” (restaurant and tasting laboratory), where we emphasize all this diversity, the seasonality of nature’s treasures with New Urla Cuisine. Now the “Hiç” brand has become a gastronomy and agricultural tourism platform with the Hiç olive grove in the center.
OLIVE OIL CULTURE
In recent times, organizations that deal with olive oil tasting training have multiplied. It follows that more and more people graduate as tasters.
On one hand, ONAOO is pleased to have been the initiator of a phenomenon that interests because it creates an “olive culture” that is perceived as a necessity for market and consumers.
Considering our experience, we can say that follow the whole ONAOO path is a distinctive hallmark as well as be enrolled in the INTERNATIONAL REGISTER OF ONAOO PROFESSIONAL TASTERS
This entry opens the door to all the opportunity that the oil world offers to the professional taster and is a real value, not only added, but fundamental, for the definition of an effective and convincing operating profile.